Hey, I'm Taniya Dhanwani

Marketing Specialist & Content Strategist

Tranforming ideas and data into campaigns that drive brand growth and engagement.

About Me

Hi, I'm Taniya Dhanwani — a marketing specialist and content strategist passionate about helping brands tell stories that truly connect. I've worked across content strategy, social media, and digital campaigns, blending creativity with data to drive real growth.

I enjoy transforming complex ideas into concise, engaging content. From boosting LinkedIn presence to creating standout campaigns, I've gained experience in content creation, SEO, consumer insights, and brand storytelling.

I've collaborated with brands like RDD Tree LLP and Big Basket, and at ICICI Prudential Life Insurance, I focused on client engagement and performance insights — sharpening both my creative and analytical skills.

Curious and always exploring new ideas, I enjoy building brand voices, managing campaigns, and diving into customer insights. When I'm not working, you'll find me staying up-to-date with marketing trends, honing my storytelling skills, or brainstorming impactful new ideas.

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Data-Driven Insights

Analyzing consumer behavior and market trends to drive strategic decisions

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Content Strategy

Crafting compelling content that resonate with audiences

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Brand Growth

Building strategies that connect, engage, and drive measurable results

Featured Project

Big Basket Case Study

Driving Customer Retention & Operational Efficiency Through Churn Analysis for Big Basket

I spearheaded a comprehensive data-driven project for Big Basket's subscription-based service, bb daily, to meticulously analyze customer churn and complaints. Through detailed examination of delivery performance, refund data, and customer feedback across 20 hubs in Ahmedabad, I identified critical operational bottlenecks, root causes of dissatisfaction, and significant financial losses.

The project culminated in the development of an interactive dashboard and strategic action plans, empowering the company to implement targeted interventions that enhance customer satisfaction, reduce churn, and optimize service delivery.

31%

Identified that nearly one-third of all deliveries were reported as late, highlighting a critical operational bottleneck. 58% of late deliveries occurred between 5-6:30 AM.

₹2.1M

Revealed that over ₹2.1 Million (approximately 50% of total refunds) was processed due to less packed quantity and damaged products.

65%

Uncovered that 65% of customer churn was attributed to subscription frequency/product changes (34.8%) and no longer needing the product (30.4%).

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