Social Media Content Calendar Case Study
Project Overview
Objective:
To design a 4-post content calendar for a psychologist and influencer, focusing on mental health awareness, self-improvement, and emotional well-being. The goal was to craft educational yet relatable content that encourages engagement while maintaining a calm, empathetic tone.
Challenge:
Mental health pages often struggle to balance scientific accuracy with emotional resonance. The challenge was to simplify psychological insights into easy-to-understand, visually appealing posts that resonate with a broad audience.
Approach:
I developed a four-day themed content calendar combining carousels, reels, images, and infographics. Each post aimed to offer actionable advice or awareness, maintain a consistent tone of calmness and care, and use visuals that reduce cognitive overload and promote clarity.
Content Calendar
| Day | Post Type | Topic | Caption | Hashtags | Visual Idea |
|---|---|---|---|---|---|
| Monday | Carousel | Signs of Mental Exhaustion | Your mind might be whispering that it's time to rest. Check out these key signs of mental exhaustion and remember, self-care isn't a luxury—it's a necessity. | #Mindfulness#burnoutprevention#selfcare#stressmanagement#mentalexhaustion#mindovermatter | Slides showing different signs of mental exhaustion (e.g., person overwhelmed at desk, phone with too many notifications, stressed person holding head, peaceful nature setting). Soft pastel colors. |
| Wednesday | Reel | Grounding Exercise: 5-4-3-2-1 Technique | Need a moment to center yourself? Learn the simple 5-4-3-2-1 grounding exercise to reconnect with the present | #groundingtechnique#mindfulnesspractice#staypresent#mentalwellness#mindfulness#anxietyrelief | A person demonstrates the 5-4-3-2-1 technique: seeing, hearing, feeling, tasting, and smelling. Each action shown clearly with soothing background. |
| Thursday | Image | Mental Health Myths - If I seek help, I'll be forced to take medication | Need a moment to center yourself? Learn the simple 5-4-3-2-1 grounding exercise to reconnect with the present | #mentalhealthmyths#talkaboutmentalhealth#mentalhealthmyths#breakingstigma#youarenotalone#seekingHelp#therapyisokay#mentalwellness | Bold text "MYTH" crossed out, followed by "FACT: Therapy offers many options, medication is just one." Image of relaxed therapy setting. |
| Friday | Infographic | Inside out Challenge - Embracing Emotions | Inside every smile, there's a story. Participate in the Inside Out Challenge and share your authentic self. | #mindfulliving#therapyworks#healingJourney#supportyourmind#mentalhealthrecovery | Colorful icons representing different emotions, with a person showing various facial expressions. Call to action: "Join the challenge, share your emotions!" |
Key Strategies
Educational Content Balance
Visual Clarity & Accessibility
Emotional Resonance
Actionable Advice
Consistent Brand Voice
Engagement Optimization
Results & Impact
Content Strategy Success
- • Balanced educational content with emotional appeal
- • Created visually accessible mental health content
- • Maintained consistent, empathetic brand voice
- • Designed for maximum engagement and shareability
Audience Impact
- • Simplified complex psychological concepts
- • Provided actionable self-care techniques
- • Reduced stigma around mental health topics
- • Created engaging, shareable content